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All Posts Tagged Tag: ‘branding’
I’m a huge tennis fan. I used to play. When I stopped playing, together my father and I watched Wimbledon, the French Open and the US Open.
Djokovic beat out Federer in a fantastic match yesterday to win Wimbledon. Both were fantastic athletes and both handled the win and loss very well on camera. The on-camera interviews went really well- right in the middle of Center Court.
While Djokovic is very likable and spoke eloquently and with emotion when interviewed, I do wonder if Djokovic could have spoken a bit more smartly. I’m a big advocate of being genuine and speaking from the heart. Djokovic at some point in the interview said something to the point that Wimbledon is his favorite tournament and that he loves it there best. It was certainly genuine and sincere. However, I winced. The first and only thought I had was what about the other tournaments- US Open, French Open, etc!? Is he not planning on ever playing anywhere else in the four Grand Slams?
In order to keep the “love” flowing to the fact that he is a man all about tennis and to develop the brand that does not alienate other tournaments and fans, Djokovic could have worded his feelings and statement a bit differently and still been genuine. Perhaps he could have kept his comments to something like, “winning Wimbledon means so much to me” or “I love being at Wimbledon”. Same effect, just as genuine, less alienating of the other Grand Slams and fans.
Just some thoughts on brand development of a great athlete. Not the end of the world or the brand and certainly doesn’t take anything away from the beauty of the match. My point is to make sure the fans recognize the athlete’s contribution and love of the sport in general, not just one venue. That’s what keeps a great brand (and endorsement deals?) thriving.
I was working with a band last week and this issue came up again- so I thought I would address it again. The reason I love working with artists and musicians on their personal brand management is because I like to see them in control- of their music, talent and business growth. So often artists who “just want to make music” or “just want to sing” forget that they can and should be responsible for the entire brand they project.
So my question is always the same: who do you want in your audience? The initial response is always something like, “whoever wants to come listen to us perform”. That’s the same as when I ask lawyers who they want as clients and they respond with, “anyone who can pay me”. Wrong answer, in my book.
After all, do you really want to cater to anyone and everyone? Even if you did, do you really have the time and/or money to spend on marketing to every one of us on the planet? Where do you start and where do you stop?
The answer always rests within yourself. What do I mean? Well, in the example of the band mentioned above here’s how it went: after about 20 minutes of asking the same question, the lead singer finally said that he wanted himself in his audience. Bingo!
If the personal brand premise is to connect with people who like you, “get” you and want to be around you, then your target marketing/audience goal should be the same- you should aim at getting people in your audience who are like you or share your similarities and personal brand value. They can look different but in general be “like” you.
How do you figure out who is “like” you, so that you can market to them as your potential audience? Well, that’s why your Personal Connection Story is so important. Once you figure out your story- who you really are and why you are an artist (fill-in the blank with any profession), then it becomes so much easier (and more fun!) to get your perfect audience in place. I promise!
Ever stop to think about how much your thoughts shape your world? Most of us tend to never even stop and think about our thoughts. We are too busy doing our “thing” in life.
Consider the fact that on the Internet I read we have anywhere from 50,000 to 80,000 thoughts a day. How in control of your thoughts are you? Do you think it matters to the overall scheme of your life- to make money, get rich, retire wealthy and then finally “be happy”?
In this post, I ask you to consider that your thoughts impact your everyday behavior and interactions with others. As such, your thoughts impact your personal brand tremendously.
For instance, if you are running around like crazy because you have so much on your “to-do” list, the odds are you have random (and maybe not so random) thoughts flying through your head. If you never stop to assess the situation here’s what we likely see- a frantic, out of control, less-than credible person running around trying to get their life in control. On top of it all, odds are you are likely cranky or unhappy- with friends, family, colleagues, with yourself and with the world.
So try this challenge on for size: For an entire day try to be as aware as you can of every thought you have. Then quickly assess: if you met someone who didn’t know you, would they want to get to know you and then hire you based on your thoughts? Put yourself in our shoes and try to imagine what we all see when you are “thinking” and running around. Is it a personal brand you want to own?
For more on this topic, stay tuned for my interview with Byron Katie on June 19, 2014.
I’m a big proponent of everyone having their story (Personal Connection Story, is my terminology) down well as part of their effective personal brand. But this is always the hardest part of personal brand development for all our clients. For starters, no one appreciates their story- not just the significance of it, but the need for it, how to communicate it, etc.
People always ask me what parts of their story they should lead with because otherwise they feel overwhelmed by their own story. After all, if you know your story well enough and have developed it well, your total story should be significantly lengthy. I’m assuming you have all lived at least 25 years, which means you’ve got a lot to share with the rest of us.
Always keep in mind that you are looking for a connection with whoever is in front of you. What do you have in common with them? Why? Once they know this information, people extrapolate an assumption that you “get” them. Connections come once I think you are on my team.
In other words, people want to know if you are on their side. WHY do you do what you do and how can you help them? So look at when and how you are an ADVOCATE for your clients and/or customers. Then convey that part of your story to prospects/whomever you are trying to connect (i.e., network) with. That’s what I need to feel/know from you when I meet you.
Since my post last week was about the top three ways to kill your brand, I thought this week we’d tackle how to maximize and optimize your personal brand. The biggest issue I find with all my clients is that everyone is out of wack. You know, we can’t seem to find balance in anything in our lives it seems. Between work, family, parents and a social life, where can we draw a healthy line and thus, have a healthy personal brand?
My documented research has shown a direct, inverse correlation between stress and your personal brand. The higher your stress, the lower your self-confidence and thus, the less effective your personal brand value. No one wants to be around someone who is stressed, much less hire them and pay them good money!
These days it seems everything stresses us out. I just heard of a study that found that an astounding number of cell phone users (don’t quote me, but something like 92%) stress out when their phone battery is low (i.e., hits the “red” bars). Part of this is generational. As a soon to be 42 year old, I kind of like the prospect of checking out and being unreachable via my phone. I’m just saying….. But I’m sure the 20 year olds don’t feel the same way and I get that.
So how do you reduce your stress and increase your personal brand effectiveness? Here are five obvious, but harder to practice concepts that are a MUST for everyone, including all my clients:
1. Meditate or sit still- the more you do, the more crazy and nutty you tend to become. We all notice the craziness and no one likes it. Unfortunately, we are not used to sitting still anymore. Find 10 minutes (at least) each day to sit in silence and do NOTHING.
2. Keep a gratitude list/journal- the more grateful you are about the everyday things in life, the better your life. I point this out because of my goal in creating HAPPY personal brands for all my clients (yes, lawyers, financial advisers and even rock stars). Projecting a happy personal brand that others want to follow requires you to “be” happy. End of story.
3. Take Inventory- sit down once a quarter and review your calendar. Do you really need to be doing all the activities on your calendar? Does each activity optimize your life? Does the activity make your soul sing? Do you get business as a result? Does your personal brand shine with the activity? Be honest. No one is grading you but you.
4. Paint It RED- at least once a week I am telling a client to paint it red. At least 3 times a week, I am painting it red. In cases where you are not sure what to say or how to interact with people- be HONEST and sincere and tell them the exact truth or reasoning behind your mindset and/or activity. Watch the weight be lifted off your shoulders and your stress come down. They will love you, and your personal brand, for it.
5. Be Kind- Being kind boosts our self-confidence because we have done something nice for another and feel good about ourselves. Being kind attracts kindness. Being kind boosts your personal brand and relieves your stress. I promise. This is easier said than done. Just being aware of when you are kind and when you are not is a great start. Don’t forget to be kind to yourself.
Email me and tell me what stresses you out the most and your coping mechanism.