All Posts Tagged Tag: ‘branding’

How Productive Will You Be in 2012?


Right around this time of year, some of us get serious about how we want to “be” in the new year.  Many of us may set new years resolutions, but only some of us are genuine about it.   Often times, people set resolutions involving productivity and production.  I have no problems with resolutions- if you are genuine and really mean it.   No one else is impacted more than yourself if you don’t keep your resolution. You are actually robbing yourself, and being disingenuous with yourself,  if you make a resolution and don’t keep it.

So my wish (and subtle hint) for all of you is to resolve to be productive, by being efficient and effective in everything you do.  Don’t do it for me or for someone else- do it because being productive based on efficiency and effectiveness is a fabulous personal brand maker.

I resolved in late third quarter 2011 to work more efficiently and effectively while working LESS.  Guess what folks- it really does work!  Most of us are under the misconception that we have to work really hard and long hours to be productive and profitable and effective.  Not true in my book.

In my experience, clients with a great personal brand – those with a  great business AND personal life- are organized so they can work less, but more efficiently and effectively. The end result is that they are super productive people. These same people are more positive- they don’t resent having to “work” all the time and yet have nothing to show for it.  They take their extra time left over after working efficiently and productively to go spend quality time in their personal lives- which makes them all around peaceful, joyful, and excited to—-you guessed it— get back to work because work is a positive experience where results are had!!

Wouldn’t you want to be around (and give your business to)  a highly productive, effective, efficient person who is joyful?!  Of course, you would. Hence why these folks have a great personal brand and huge business successes.

So if you want a strong personal brand based on being productive, please take a moment to decide:

-What does being productive look like for you?

-How would you have to change your way of being right now so that you may be more productive?

-What poor work, and personal,  habits would you have to give up in order to be more productive?

-Can you do this alone or should you ask for help?

-Are your answers above realistic? If you are not sure, share your answers with a friend who knows you very well.

Let us know if we can support you in your productivity way of being in 2012!  We at Puris Image  are here as a stand for your personal brand success.

Are You “Cheap”?


Do you avoid paying your fair portion of the bill when you go out to lunch with a big group of business associates?  Do you have all sorts of excuses to avoid paying your business/life coach or vendor on time?  Why should you buy your assistant the expensive holiday gift- after all, you share your assistant’s services with a partner in your firm, so the partner should buy the nicer gift since he/she makes more money than you as an associate?  Do you not go to feed the homeless with the rest of the office because there is no money to be made or prospects to be found at the homeless shelter?

So we all know of the stereo-types regarding cheapness.  Obviously we can’t assume someone is cheap and attribute a negative personal brand to him/her, just because of a stereotype.   It is unfair and not often true.

However, we have all seen the above-mentioned questions in the first paragraph play out.  And- make no mistake about it, we have ALL taken note of your cheapness in these situations.  We just don’t say anything to you.   Maybe we don’t consciously realize we think you are “cheap”.  However,  we’ve stored away the causal connection between: 1) you, as a (insert your career title here) and, 2)  you as a cheap person.  The further conclusion we likely draw is that you are petty, greedy, a hoarder and all about yourself.   Guess what folks- you now have a really negative personal brand that will require some serious work to rehabilitate!!

If you come across as cheap it means  we do not want to do business with you.  After all, you may rip us off or deny us our fair share of services, kudos, or kindness. No one in business wants to refer business to someone who is cheap. Not only do we not do business with you, but we likely don’t even want to be friends with you socially.  You’ll likely be the one to bring the $2 bottle of wine to the holiday gift exchange.

So stop and think- are you cheap?  Have you done things that could be seen as cheap or stingy?  Or do you freely give of yourself and your time because you care about people and want to help?  You have complete control over this personal brand perception maker/breaker.


Self-Confidence & Leadership


I ended the last blog post with the notion of self-confidence. Specifically that people are attracted to someone with high self-confidence.   At Puris we use self-confidence, coupled with stress, as a big gauge to see how your personal branding is working.   The main result of our work with clients is that their self-confidence goes UP when we help them create an effective personal brand.

When you have high self-confidence, it means everything is working well for you, including your personal brand.  High self-confidence correlates to high productivity, high morale, reduced stress and effective behavior as an employee and a business owner.

It also is true that self-confidence is tied to effective leadership.  Leslie Pratch*, a clinical psychologist, headed such research at the University of Chicago.  Here she investigated the longer-term personality predictors of leadership.  The research found that there were definite gender differences involved with respect to being self-confident and being an effective leader.  Most notably for you and me, Pratch found overwhelmingly significant that women must have high self-confidence and self-esteem in order to be perceived as an effective leader.  Men on the other hand are more expected to be self-confident, so we don’t judge their leadership on self-confidence.

What does this mean for you?  If you are looking to grow your business or get promoted or just be taken seriously and noticed more- then you have got to be perceived in a leadership capacity of some form.  This means you must have high self-confidence and self-esteem.  A strong personal brand is based on high self-confidence.  The more you “get” your personal brand and develop it, the more your self-confidence grows.

No one wants to work with, promote, listen or follow someone who doesn’t appear, and is not, sure of themselves.  This is especially true if you are female.  So go out there and develop an effective personal brand to boost your self-confidence!

*You can read more on Pratch's study on her website, Pratch & Company.

Does Your Weight Impact Your Personal Brand?!


With the holidays in full swing,  most of us are focused on holiday parties, food, calories and the extra pounds we’ll have to lose once January rolls around.   For most of us, we gain a few pounds and lose a few pounds.  That’s our cycle- up and down.  However, the changes are only really noticeable by us.  Very few others really notice our weight swings- we just feel like everyone else can tell.

However, what about the situations where someone loses or gains more than a few pounds?  We all surely notice that significant change.  If we lose a lot of weight, people are more likely to comment than if we gain a lot of weight.  It is just socially the correct thing to do.  No one wants to bring to light your 40 pound weight gain.  However, we’ll congratulate you on your 40 pound weight loss.

So how does all of this impact your personal brand?

I was listening to a radio talk show last week. They were commenting on how Ralphie May, the comedian, had lost a noticeable amount of weight and the impact on his career.  May was the runner up of Last Comic Standing in 2003.  He was known as the funny and fat comedian, hitting a high of 800 pounds at one point.  Now he is apparently under 400 pounds and still working on it.  Does this drop in weight mean that his personal brand is no longer recognizable?  Will his career take a hit? Since perception in branding is everything, will he no longer be perceived as the funny and fat comedian?

Other famous folks have also lost weight over the years and had a change in their personal brand.  Such celebrities include Sharon Osborne, Al Roker, Roseanne Barr, Brian Dennehy and Randy Jackson, to name a few.  In the case of actor Jonah Hill, of movies such as Superbad and Knocked Up, who lost over 40 pounds, I had no idea who he was when I saw him post weight loss (his ears seemed larger all of a sudden!).  I can certainly say that at times I didn’t recognize any person at all post weight loss.

Since brand recognition is about consistency and how you show up for me, your personal brand certainly takes a hit if you gain or lose weight. However, the health benefits of weight loss certainly counter the loss of brand identity.   You’ll live longer and healthier- you’ll just have to have a plan in place for rebuilding and revitalizing your personal brand DURING and post weight loss.

Now if you gain a lot of weight, not only are you jeopardizing your health but you are taking a really negative hit on your personal brand. People will likely see you as someone out of control who can’t manage their weight, life or business.  Please don’t get upset over this fact- just know the way humans operate and use it to stay fit and have an effective personal brand.  After all, your self-confidence is what attracts us to you and you’re likely to be more self confident if you are at or near your ideal weight.

Personal Branding Is Not Rocket Science- See It On Video


Katy Speaks On Personal Branding

[To see Katy speak on this subject at a recent workshop, click this link: Katy Goshtasbi On Personal Branding.   If you'd like to purchase the entire talk on CD or DVD, email us.]

I often tell people that developing an effective personal brand is not that difficult.   People find this premise hard to believe.  So I’ll say it again:  personal branding is not hard to do, folks!

I believe 50% is your substantive work product, ie, what you do for a living.  The other 50% is what personal brand you project to the world and how we see you and remember you.   The problem is two-fold.

First,  people don’t want to focus on the branding component because it means having to go “there”.  You know what I’m talking about.  Focusing on, developing, or fixing your personal brand means stepping back and evaluating your physical looks, personality and relationship to others.  That’s not always easy or fun, but really necessary for growth and success in the workplace.  Seriously. Only after these exercises can you cater towards the right target market with an effective personal and business brand.    I’ve been in this business long enough to have seen otherwise.

Second, personal branding and marketing/business development is not a skill taught in school.   We are often not business people.  Many of us go to college and beyond.  We get a great education (often with much debt), but no one told us how to run an effective business so we can use our education and wisdom.  So the result is we are highly educated, but dumb in business savvy.


Page 10 of 17« First...«89101112»...Last »

First, Know Yourself So You Know What To Market.